A personal project

Role: UX Writer, UX Designer

Tools: Figma, Google Docs, Google Slides, Google Sheets

Overview

Project

To perform UX research, create a user flow, and write copy for the mobile application of a fictional florist business named Verdant

Duration

8 weeks

Team

1 UX designer and writer (me)

Background

Verdant is a fictional app for a flower shop. It can be used to buy flowers for different occasions and purposes. The unique selling point is that users can use the app to send flowers to their loved ones from wherever they are. As long as the receiver lives within the business’s delivery radius.

Research

• User research
• Competitor analysis
• Usability testing

User research: pain points

After conducting the research, I realized that the two major pain points are:

• International Payment: Users find it difficult to make payments from another country.