A freelance project
Role: UX Writer
Tools: Figma, Google Docs
Neucron is a Wallet-as-a-Service platform. The company offers a user-friendly digital wallet platform for businesses. They pride themselves in providing a wallet that can be easily integrated into business apps and websites, with little technical expertise.
The content on the homepage wasn’t representing the full capabilities of the platform. If a potential user opens the website for the first time, they most probably would not be convinced to pick Neucron over other providers because the content on the homepage doesn’t adequately capture the full features and use cases of the platform.
I conducted a content audit by taking an inventory of the current content on the homepage, analyzing it, and then giving my recommendation.
Click the link below to view the full content audit.
https://docs.google.com/document/d/1Ir8iVeaLNIJna_qiLn-qUKTcC1TAJwWJeATJ_pZ64jI/edit?usp=sharing
After conducting the content audit, I redesigned the content on the page according to the recommendations I made in the content audit.
Below, you’ll find the previous screen, the problem with the screen, my solution, and then the newly redesigned screen.